A NEW LAYOUT, FROM PAST TO PRESENT, FOR THE ALZATE BRIANZA SHOWROOM
Lema has completely innovated the layout of the Alzate Brianza showroom with a project designed by Piero Lissoni. The space was inaugurated in October with an event dedicated to Italian and foreign press, where journalists had the chance to speak to the designers who have collaborated with Lema in recent years and could learn about living according to Lema. The event was attended by Kasper Rønn Von Lotzbeck, representing Studio Norm Architects, Federica Biasi, Gabriele Buratti, Gordon Guillaumier, David Lopez Quincoces, Francesco Rota and Piero Lissoni, art director of the company since 1994.
The 850 sq m showroom split on two floors, contains designs from the day and night collections, together with brand new designs from the Salone collection as well as the company's most iconic pieces. The concept, focuses on the dialogue between Lema's past and present, with the aim of restoring an image nourished by a strong identity, that recounts of the road traveled until now whilst at the same time with bright aspirations for the future.