THE HANGHZOU SHOWROOM IS RENOVATED
Lema's international expansion is focused increasingly on China, with this comes the renovation of the Showroom in Hanghzou, one of the most industrialised and avant-garde cities located in eastern China.
The space of 1000 square meters is located at no. 1 Red Star Macalline Hangzhou Store and is divided in three levels intertwined by an imposing central staircase with large steps, placing in dialogue the different proposals of the living and night area.
The protagonists of the new set-up are some of the 2022 novelties and some of the company's most representative furnishings, designed by internationally renowned designers who have collaborated with Lema in recent years.
Designed internally by the Style Office, the new exhibition concept of the flagship store celebrates the values of excellence, attention to detail and high customisation that have always distinguished the Italian company, committed to combining aesthetics and functionality creating collections with a sophisticated design, able to tell the story of a contemporary lifestyle.